Website promotion in search engines has become an integral part of the lives of their owners. Amazon describes an additional similar source. In an effort to improve tematicheksky citation index (TCI), established by Yandex, as well as the PageRank (PR), counted by Google, people forget about the true purpose of their sites – the usefulness of the visitors. Additional information is available at Amazon. Very often, websites overflowing with a variety of 'chips', the number of internal links are overloaded and hand column, and use hidden and prohibited methods, losing confidence not only a search engine, but the visitors themselves. Sites are deprived of readability and ease. People on such resources, as a rule, do not stay long.

Lesson 1. Treat your site like an artist relates to his picture. For the site – a baby. He, like a child in need of constant care and attention (as would be ridiculous as it may sound). You must pay attention to every detail, every tag, every written word Only an idealization technical part of the site can lead you to success.

You can not miss a single superfluous letter, breaking the site. Also, in any case do not put the key content in scripts: crawler does not index dynamic information! Lesson 2. Individual approach to each page. Each page – a single 'trait' of your site. You need to carefully analyze the content page (whether paper, a description or list of references), to identify semantic-based and most often repeated words on the subject. These words, and will hand column (keywords) for this page.