In recent years, many companies appeared qualified, the main purpose of which – maintaining a positive public reputation of the company. By the way, from the hard work of these specialists and depends on the prestige of the whole enterprise. In common parlance they are called ‘spin-doctors’, but still competently this specialty is as follows – PR-manager or manager of public relations. In general, a definition of this profession is very difficult, as PR-manager’s duties are quite varied and often depend on the given conditions and in certain situations. However, one thing is certain: it is ‘PR’ create and maintain a favorable public image, it is easier saying, ‘rivet’ image of their organization.
Did you know that in the opinion of professionals, a good pr person should not only have the journalistic talent and creative thinking, but also have established connections in the media, government and business circles, have a basic knowledge of marketing, branding and advertising deal in politics and jurisprudence, be fluent in one or more foreign languages; fully know the specifics and nuances of your organization; great deal in information technology and specialized computer programs. Just such a professional savvy professionals want to see in their company executives. With regard to personality traits, the most important quality that must have the PR-manager – the ability to communicate with new people. And we must not simply ‘chattering incessantly’, and talk, as they say, with feeling, really, with arrangement. After all, the main task of pr man – make a good impression. PR-manager must possess not only a wide range of interests and erudition, he should be an excellent analyst and listener. Note that the very PR-managers say it every time we have to choose between two extremes: the openness and communication skills – on the one hand, and the perseverance and intelligence – on the other. Get this profession in two ways.
First – after secondary education to enter the university with faculty in this direction. The second way – to finish courses. Especially that last day abound. The choice is, there is a will. If it is present, go ahead!