" Under this program, all funds raised from the sale of accessories with the symbols of this program, go to the orphanages. Each branch independently studying the needs of local children's homes, and sends the money exactly where they are needed most. The program does not single, it works all the time. Unfortunately, in our country only the last couple of years, companies have to pay more attention to philanthropy. This, of course, the western trend and foreign companies operating in the Russian market, act in this direction the most active. In charity, we can see for himself three goals: it is, first of all, direct assistance to children in social adaptation, and secondly, that the focus on our customers' existing in a society problem, and Third, is to build a positive reputation. " Yet there are some companies that are engaged in charity solely on Christian principles, closing the gap in social work state the root cause of the appearance of which is clearly not a Christian.

"Social Marketing? No do not do, but the word friends. Yes, we are working with the Foundation "Books for Blind Children." Doing it on their inner conviction, are trying to It is especially not apply. And it is the joint position and mine personally, and shareholders ", – says Director General of oil and gas company Vasily Borisov. "We also help and children's homes, but now it's is a much less common than one would like. Although this new year, we decided to dispense with the traditional partners of congratulations and all the money sent to an orphanage.