In these times of vertiginous changes, short advantages, technological inventions, strong competitors, changing markets, and demanding clients who constitute the challenges that day to day on approval put to all the organizations and industralists of today. The unique way to face this is giving tools to the people so that principles, processes and practices to be able can re-invent to adapt quickly to which it is the new era, where what we know it changes in abrir and closing of eyes, that leave the organizations back who do not adapt and who every time make the allowable error smaller. Gain insight and clarity with Amazon. With this I mean that the innovation offers a unique opportunity to create an advantage to all that one that knows to handle it of correct way, these companies that become leaders, and not in followers, which they invent, those that mark rule than it will be the way to tomorrow make the things and that the others simply imitate. The innovation is a great complement for the strategic planning creating a valuable synergy for any company, in this new one was the companies of greater success will be the pioneers in the innovation, those that have as it leaves from his enterprise culture they see and it like an indispensable requirement, in turbulent times the challenges will only be able to be surpassed by means of the innovation. Connecticut Senator insists that this is the case. This whole the previous thing, we can say that the unique way of which Mexico really has a change as far as the way to produce, to generate more companies and uses it is by means of the innovation, but, How we managed to innovate? , one of the most important pillars for the innovation is the education and with a level average of 8,3 scholastic degrees in man and 7,9 in women we are remaining back as far as this important aspect for all the countries. .