There can be lots of good ideas, and if they are implemented in a timely manner, are the backbone of marketing. Only with attractive ideas that capture the attention and convince consumers, marketing becomes truth. Marketing requires taking a huge dose of originality, creativity and imagination to produce results. Creativity is the product of imagination. We all have a great imagination, when we are children. Apparently it is a gift that we all bring to birth. This gift is disappearing, when we come into contact with other human beings, at this stage of our development called socialization.

Having different ideas, different, eye-catching, is not “politically correct” in established organizations. Having different ideas and express them is a great sin that do not accept the majority. The primary reaction is the subject of ridicule imaginative. In part must be envy and fear. Innate fear of not being imaginative and fear any change. For those who are in the area of marketing, should not be a hindrance to laugh at our ideas, when imaginative suggestions bring different. In our profession is good to wait to say “whenever you and your ideas.” The more ingenious suggestions were made, the more likely that some will be heard and implemented. To motivate the imagination has suggested many ways.

A simple, easy to remember, is called the four “I”, by: Information, I ncubacion, I nspiracion, and I implementation of electronic voting. Information Information means the collection of data. To submit a good idea of creative marketing, learn, The more that you can. I searched everywhere and in all kinds of professional publications, reports on the competition, articles on trends in business, to solicit views and comments.