Fits some doubt? Simply it is necessary to think that in the case of Stora, the company walked through the Average Age, the Reformation, the wars of century XVII, the Industrial Revolution and the two world wars. One communicated through messengers, of diligences or telegraphy, like nowadays it does to traverse of electronic mail, Internet or through an Intranet. It passed through diverse technologies of production beginning by the manual, steam, electricity, internal combustion, until the arrival of the electronics and the microChips. The business of Stora has been changing (it has happened through the copper mining, the logging, the smelting of the steel, the hydraulic energy, and nowadays, the paper, the pulp and the chemical industry). How it is possible that a company lasts so many years? The companies longevas usually are financially preservative, so that they do not risk in excess at times of bonanza, and it allows him to take the opportunities when the flaquea situation, and the competitors are not at readiness to do it (as he recommends the gur of the investments, Warren Buffett). They adapt to the changes, as I have indicated, and are sensible to the new features, so that they react opportunely and they learn the necessary thing to continue developing the present business, or to change it if it is necessary; he stops it, not only is tolerant with the new ideas, they stimulate but them, urge the collaboration of its employees in the creation of the company, so that these feel contributor of the society of much more intense way.

Also the continuous learning that takes place in this type of companies, beyond the hollow words is notable. The Shell company, with more than 175 years of history, dedicates to every year more than 2,000 dollars by employee for formation, being most of the same of collaborative character, that is to say, heterogenous groups of employees even form, with different positions, formation and different cultures, so that he is even learned more of this interchange between the people who of the course in himself. Finally, it would emphasize of special way the interest by the people, by the human community that forms the company. If the benefits generated by the same revert on a few privileged people, and exists a great imbalance in this sense, it is not probable that the basic workers they feel implied in the company. If the form to look at the question on the part of the company is that work interchanges its money by the time//knowledge of the workers, and nothing else, is logical that they see these it in the same way, like a mercantile relation (” I work by dinero”), and not like a joint project in which the company and the worker are developed, they learn and they increase its capacities jointly.