The recession is a period of continued decline of economic activity for two or more quarters. The definition taken from Wikipedia makes us understand that it is a difficult period for companies anyway forced to layoffs. This problem has started in China, the United States, advances in Europe and against this threat, the population comes to see how it will face what comes. Many people therefore due to the recession and unemployment that hit and hit the entire world are now thinking about what business do they invest for income. Many are being fired, losing their jobs, others are retired and looking worried to do, where to invest their money. Some have savings, but fear losing so many accounts maintenance costs that banks charge interest on credit cards, etc.

The idea of a business is not bad, what is bad, it will not train them first, to undertake them. Whoever wants to do business, you must begin by understanding that anyone who wants to make money, to invest money. If you want to make money, but investing little better not do it, because you will fail. To avoid failing should have on hand a Business Plan. It should be clear that it is management, which is given, the role of advertising in the launch of a product or service, make appropriate decisions, streamline spending. A business plan includes at least the following items: 1.-2.-Executive Summary Business Description and Vision 3.-4.-Market Analysis Strategic Planning. 5.-marketing and sales strategy 6 .- Analysis of the Production Process 7 .- Ensure economic and financial analysis work in the beginning without spending on things they already have. Do not make unnecessary expenditures is rational, do not let their investment decisions prevail personal interests and not those of the business.

Do not forget that a manager, gives first place to the financial. Place a rental business is not an office, furnished and ready, and this business. Starting a business means making a serious investment in two things: Marketing and Advertising. Otherwise you will not get results. The marketing will let you know the behavior of consumers, where they are and how much they are willing to pay for a service or product. Marketing tells how it should meet the needs of consumers. Advertising is a mass communication technique designed to inform the public about a product or service. Lamejormanera of advertising is through the mass media as radio, television. There are stations that have programs in primetime that reaches more than 4 million people. An advert in this time period ensures that your service or product is known. Advertising is vital to raise awareness of a service or product. If you make an advertisement miserable, ridiculous, for now in expenses, no results found. Fracazara so emphatic, come the end of the month and will have no income, because it has no customers. Think carefully before entering into a business and you do not know much about it, get training in a short time, so your experience is not harmful, but rather pleasant. Do not rely on empirical knowledge. Know that even those who have already studied, they must also do so again. Everyone should be regularly updated and adapted to modern technology to reap better results. Training comes first, do not forget.