Success through good design of the print and media associations a few months after the introduction of the climate initiative and the so-called CO2 Calculator the Association pressure recorded + media NRW e.V., with 700 member companies, one of the three largest employers and service associations of printing and media industry in Germany, a lot of interest, and extensive use. More than 30 companies from the area of the Association use the concept initiated by the print and media associations and offered with success. \”Oliver Curdt, Managing Director of the Association print + media NRW e.V.: especially the consistent advice and support from the specialists of the Association more and more pressure and media companies in North Rhine-Westphalia to realize environmental protection is not only a central issue for future generations, but also for the success of business plays a major role.\” Not only large corporations, which would have to demonstrate their sustainability efforts and their ecological balance, but also more and more smaller contracting authorities made their buying decision today Depending on the environmental orientation of the printing operation. The same applies for end customers, which according to a poll already 90 percent believe that each in themselves could start and should make a contribution to climate protection. \”That the companies pay more attention to their environmental orientation and also for the marketing and the representation of self use the associated services, has according to the Executive Director with the efforts to do print and media associations: with the development and presentation of the climate initiative we have shown\”, so Curdt, that the printing industry today belongs to the environment-focused sectors of economy and climate not just theoretical, but is practically lived. We have shown a direction the company have gratefully accepted it.\” That North Rhine-Westphalia plays a leading role in implementing the strategy here, is according to Uitc especially on the consistent advice and marketing performance of the consultant.